Boseung Park


About
Graphic Designer based in Seoul.
Currently at ‘named’ design co.

Email. pbstype@gmail.com
Instagram. @pbstype

Experience
Oct 2023 - Present. named design co.
Oct 2022 - Sep 2023. newtype imageworks
Sep 2021 - Oct 2022. mmpx

Boseung Park


About
Graphic Designer based in Seoul.
Currently at ‘named’ brand design co.

Email. pbstype@gmail.com
Instagram. @pbstype

Experience
Oct 2023 - Present. named
Oct 2022 - Sep 2023. newtype
Sep 2021 - Oct 2022. mmpx


Package design for THE ROYAL


Client. Woori Card
Design. named design co.

2025

Work in Progress

Visual identity design for Orizinals


Client. Local Stitch
Design. named design co.
2025

Local Stitch is a company that offers a new way of space and services to work and grow. Creator Town is an offline space for membership, and Orizinals is a platform brand for promoting Creator Town. In this project, we focused on visualizing the direction Orizinals pursues.

We built a consistent visual identity of Orizinals with catchphrase graphics to form a friendly image while giving positive stimulation with local energy.

Visual identity design for WOW POINT


Client. WOW POINT
Design. named design co.
2024

WOW POINT is a global content producer that crosses the boundaries of genre and format. It is expanding its business such as ‘Sub Label’ and ‘WOW POINT Publishing’ to discover value by collaborating with emerging artists. This project focused on building a consistent visual identity and producing leader films with the aim of entering the global market of WOW POINT.

We developed the WOW POINT brand image through a concise and clear, confident yet sincere tone and design.

Corporate identity design for NICE Group


Client. NICE Group
Design. named design co
2024

NICE Group is a company that creates customer experiences based on financial infrastructure. Since its establishment in 1986, the identity design has not changed significantly. By identifying and strengthening the core elements of the NICE Group, we focused on building a corporate identity and re-establishing the brand architecture that can capture the core values and essence of the company.

With NICE Grid, a brand essence inspired by Guide for Right Decision, we have deployed logos and design systems using vertical and horizontal lines.

Package design for TWO CHAIRS


Client. Woori Card, Visa Korea
Design. newtype imageworks
2023

Woori Bank specialized services we have designed cards and packages for TWO CHAIRS top rated customers. TWO CHAIRS cards are cards with the highest level of benefits for Black and Gold members only. In order to be remembered as a special journey of the top asset, we focused on refined and concise design with the value of TWO CHAIRS alone.

The finely crafted spin hairline on the metal plate symbolizes the infinite value and possibilities of the customer, and the naming after the gold leaf appeals to the premium identity of the Woori Card.